Swarovski kicks off 2024 with the AX Visio – the world’s first AI-assisted binocular. The AX Visio (Augmented Experience) utilizes artificial intelligence to assist in the identification of over 9000 birds, butterflies, dragonflies, mammals and other wildlife with the push of a button. These groundbreaking field glasses were  designed with input from award-winning industrial designer Marc Newson, the same designer that helped create Swarovski’s renowned CL Curio binocular line. While in the development process, Marc Newson took design cues from CL Curio, evident in the extruded aluminum bridge as well as the focusing wheel detail. Newson was also inspired by Swarovski’s Habich series, the profile of which was specifically designed to house the porro prism arrangement.

In addition to its bird/wildlife identification abilities, the AX Visio also offers a wide array of other practical functions. An integrated camera allows the user to capture images and videos, which can then be immediately managed and shared via smartphone with the SWAROVSKI OPTIK Outdoor App. Other features include an integrated compass, and Favorit 1 and Favorit 2 functions can be used to load additional apps via the SWAROVSKI OPTIK Outdoor App. Like all of Swarovski Optik, the AX Visio is outfitted with pure fluoride lenses for outstanding light transmission, clarity, detail, and color.